In 2011, LUCIMA STUDIO fulfilled two photoshoot campaigns for MakeMeChic.com. The first campaign showcased spring/summer fashion at the Stradella Court Mansion in Bel Air. LUCIMA STUDIO casted models from VISION MODEL MANAGEMENT, LA MODELS, and PINKERTON MORGAN II, created the storyboard, procured makeup and hair stylists for the shoot, shot and retouched all images for the campaign. Makeup and hair were executed by Kathleen Ty and Jacqueline Piccola. The entire campaign was shot on the Hasselblad H3DII-31 with a combination of studio lighting and natural light at the Stradella Court Mansion. These images subsequently launched MakeMeChic's redesigned website, blog, and MakeMeChic's printed advertisements. In the summer of 2011, LUCIMA STUDIO shot the second campaign featuring fall/winter collections in studio at LUCIMA STUDIO and select outdoor locations. Fashion styling included leopard prints, color blocking, and latest shoes and accessories from MakeMeChic.com. LUCIMA STUDIO casted from 17 modeling agencies in Los Angeles and selected three models from PINKERTON MORGAN II, NEXT MODELS, and LA MODELS. Kathleen Ty and Jacqueline Piccola again executed makeup and hair styling. Lighting setups were independently set with studio lighting using only strobes and location lighting using only ambient light and reflectors. The entire campaign was shot again on the Hasselblad H3DII-31. These images were featured in SEVENTEEN MAGAZINE and TEEN VOGUE. For more images from these campaigns please see the Commercial Portfolio.

Modeling Agencies: NEXT MODELS, PINKERTON MORGAN II, VISION MODEL MANAGEMENT, LA MODELS
Creative Direction: Hide Mishima / MakeMeChic
Wardrobe Styling: MakeMeChic
Makeup and Hair: Kathleen Ty and Jacqueline Piccola
Photography and Retouching: Charles LUCIMA
Assistants: Ben Tsui, Jay Ahn, Matthew Brant
Publications: SEVENTEEN MAGAZINE and TEEN VOGUE

Select images from MakeMeChic.com campaigns