Wardrobe. Bekka Gunther. D3/50mm. 1/200th, f/2.8, ISO320.

Orange. Erica. Location. D3/24-70mm.
L U C I M A WORKING WITH MODELING AGENCIES WORKSHOP: STUDIO/OUTDOOR LIGHTING
Without a doubt, modeling agencies are a gateway to a consistent source of better models. Your ability to open this door and maintain a good working relationship with the modeling agencies can make or break your career as a photographer. After all, the better your portfolio looks, the more likely you’ll be able to book paid work.
-If you’re still building your portfolio and trying to get your foot in the door with agencies (particularly in the competitive LA environment), this workshop is for you.
-If you’re trying to improve your existing body of work, this workshop is for you.
-If want to know how to potentially develop a paid-relationship with the agencies, this workshop is also for you.
-If you don’t care about improving your port or working with modeling agencies, then this workshop is not for you.
Without further adieu here are the topics we’ll cover:
-What agencies expect out of photographers and model portfolios.
-How to approach agencies
-Creating the “agency look” in capture (natural light and strobes)
-Creating the “agency look” in post
-Photographer/agency/model interaction
-Shooting without a studio
This will be a two-day event that will feature insight from agency models and will highlight many of the lighting setups and post-processing techniques that I employ for my own work.
How does this workshop differ from your first one in January 2011?
When I first started shooting with modeling agencies, I didn’t have a studio. In fact, most photographers don’t own a studio and can’t afford to blow money on unpaid tests. Day 2 will really focus on shooting outdoors, without a studio, without strobes, without reflectors even… and still execute the “agencies” look.
POST-PROCESSING
Shooting is only half the battle. Without good post-processing it’s all moot. You can’t submit images straight out-of-the-box to agencies (or to anyone these days) without processing. So we will really focus on processing on Day 1. That way, on Day 2 you’ll know what you’re looking for, how to generate the right lighting for the right effect, and actually practice shooting for those looks.
Day 1:
-Present agency criteria (What do they want? How do they want it? What do you have to offer?)
-Communication and maintaining the relationship
-Basic studio setups (0,1 and 2 light setups)
-Photographer/model interaction
-Shoot and review in studio (we go over the images together on computer immediately after you shoot them)
Day 2:
-How to get in with the Modeling Agencies?
-Post-processing techniques for the Modeling Agencies.
-Shooting on location
-Controlling the background
-Controlling location lighting without strobes/reflectors
General notes:
-Who is L U C I M A? I’m a fashion-editorial photographer based in Los Angeles (see www.lucima.com). I also teach at the New York Film Academy (Universal Studios campus) to 1-year and 2-year MFA photography students.
-Since good models are paramount to getting “the shot” we’ll provide experienced agency-represented models for the workshop. I’ll be updating this page shortly with who we’re shooting.
-Photographers will be learning/shooting on-the-fly. I’m not a fan of lectures but rather a constant dialogue and sharing of knowledge. That also means, you’re not paying to watch me shoot… you’ll be doing most of the shooting!
-Attendance for this workshop is capped at 18.
-One-on-one time with models is critical to the learning process. At the workshop you’ll have plenty of time to work with models. There will be 2-3 photographers per model.
Photographers should bring:
-Camera/assorted lenses
-Computer to follow along for post work
-Lightmeter
-Media cards. LOTS of them. And fast ones. Preferably 60mb/sec+.
-Something to take notes with
-(optional) Pocket Wizards
Fee:
Registration is OPEN.
$929. Register before February 24th for 10% off ($836.10)

Cancellation policy:
100% refund if cancellation is 2 weeks or more prior to workshop.
50% refund if cancellation is less than 2 weeks but more than 1 week prior to workshop.
0% refund if cancellation is 1 weeks or less prior to workshop.
Location
LUCIMA STUDIO
212 Kruse Ave.
Monrovia, CA 91016
626-674-2858
Date/Time
Saturday and Sunday, March 10-11th, 2012, 9AM-5PM
Click here to see my previous workshops!
Here’s a promo video from the L U C I M A | Modeling Agencies Workshop

Q/A:
Will update more as inquiries come in!
Q: Where can I see more of the previous workshop results?[/b]
A: Please see our L U C I M A Workshop Facebook Group!
Q: Do you also teach workshops from Calumet? What’s the difference?
A: Yes, I have a non-exclusive partnership with Calumet Photographic that affords me the opportunity to teach my own workshops. So far all my classes at Calumet have been 1-day events at the Hollywood store with no location shooting.
Q: I’ll be flying in from [fill in the blank]. Where should I stay that’s not too far from your studio?
A: There are several 2-3 miles away from the studio. I’m not affiliated with any of the following suggestions:
a) Doubletree Hotel
924 West Huntington Drive, Monrovia, CA
b) Oak Tree Inn
788 West Huntington Drive, Monrovia, CA
c) Courtyard
700 W. Huntington Drive, Monrovia, CA
Q: Which models are we shooting?
A: Will update shortly! But chances are that they’ll be the ones that you see most recently in my portfolio. See my tumblr blog for recent work!
Q: Are we shooting outdoors?
A: We will be shooting outdoors on Day 2.
Q: Are we shooting both days?
A: Yes, we’re shooting in the afternoon on each day.
Q: Will we be shooting nudes?
A: Nope. For that I suggest you go to Drew and Karl’s workshops. I hear they’re great 
Q: At what point will you know whether you will register enough students to confirm the workshop?
A: I never cancel my workshops. If there is even 1 photographer, then the show goes on! Yes, I will teach to 1 photographer if only 1 registers!
Q: Do I really need a light meter?
A: Yes and no. But basically I’ll be showing you how to light with AND without light meters. But for a long-winded version of this answer please see my official stance on light meters.